Thursday, October 9, 2014

Women CEOs stand by the NFL

http://money.cnn.com/2014/10/08/news/companies/nfl-women-ceos/index.html

I am surprised by this:  The CEOs (female) of Pepsi, Campbell Soup, and General Motors look like they will be sticking with the NFL amid its domestic violence issues.  None of them said they would pull its sponsorship if the league does not do enough to eliminate or at least greatly reduce the amount and intense levels of violence against women and children.
The NFL gets $150 million per year from those sponsors with Pepsi being the largest at $100 million.  The league needs to be careful about how they deal with this violence epidemic; they could lose a lot of marketing revenue and credibility from just about everyone.
Amheuser-Busch has been the NFL's most critical sponsor saying how unsatisfied they are with the league's handling of this situation, and the league would really go down quickly if they dropped it sponsorship.

I agree with the CEO of the Women's Sports Foundation saying no CEOs should give Goodell a pass!  He needs to be held accountable for his actions (or lack of them) and punished for not properly dealing with the domestic cases (Ray Rice is an example).  If the punishment is dropping him from his commissioning position, then so be it!

No comments:

Post a Comment