Players, Teams Strike Hoops Gold As NBA Nearly Triples Prior Media Deal

http://www.forbes.com/sites/prishe/2014/10/06/players-teams-strike-hoops-gold-as-nba-nearly-triples-prior-media-deal/


My last blog (How TV's Sports Addiction Could Destroy Its Business) was about this update, so to recap...

• ESPN and Turner Sports have completed a 9 year deal worth $24 billion to renew their NBA media rights through the 2024-2025 season (starts with 2016-2017 season).
• This happened because of basketball's growth, mega-superstars (LeBron James, Kevin Durant...), and the NBA's global marketability .

This article added that people are more willing to watch commercials during live sporting events and captures the coveted 22-35 year old male demographic.  This could also be good for the players since more players can sign max deals.

This deal is a win-win for the NBA since the players and owners will be making more money.  This is a good thing for the league.  There will be no way for this deal to backfire.  The NBA is too popular.